Michael Hopp

Michael Hopp

Attorney-at-Law, Partner


  • Data Protection Law
  • IP Law
  • E-commerce
  • IT Law

WSG Practice Industries


WSG Leadership

IBA Group
Technology, Media & Communications Group
WSG Coronavirus Task Force Group



Michael Hopp is a partner in Plesner's Corporate and Compliance team and head of our Data Protection team. He is co-head of our Operational Compliance team together with partner, Henriette Stakemann.

Since 2000 Michael has been deeply involved in data protection law and he has acquired broad and in-depth experience in handling all types of data protection law issues. Michael is widely recognised as a leading Danish advisor in the field.

Michael is in high demand among clients for his advice on the new General Data Protection Regulation (GDPR) and the consequences of the regulation for private entities and public authorities. Michael always maintains a both hand-on and holistic approach that ensures value-creating advisory services.

Michael also advises clients on data protection compliance projects, international data transfers, whistle-blower hotlines, privacy policies for customers or employees, employee monitoring and data protection issues in relation to US Discovery.

Furthermore Michael has been instrumental in defining and formulating various large-scale compliance projects on behalf of large Danish businesses. For example, he has vast experience in drawing up binding corporate rules (BCR) then getting approval from the Danish Data Protection Agency.

In the area of marketing Michael has deep knowledge about data-driven marketing. In his work, Michael focuses particularly on the commercial gains to be made from the use of data-driven marketing. Specifically regarding the dynamic interpretation of legislation related to the promotion of new and unforeseen technologies, Michael is a value-adding adviser.

Michael has an extensive network, both nationally and internationally, which he uses actively for knowledge sharing and solving specific tasks for clients. Michael is a very popular speaker on data protection and marketing law.

Bar Admissions

Danish Anti-Counterfeiting Group

Danish Association for the Protection of Industrial Rights

The Association of Entertainment and Media Law



2014 CertifiedĀ IT-Attorney
2009 Admitted to the Danish High Court
2004 Professional Specialization Certificate in International Intellectual Property Law, University of Victoria, Canada
2003 Admitted to the bar
1998 Master of Laws, University of Copenhagen
1996-1997 Manchester Metropolitan University
Areas of Practice

Data Protection Law | E-commerce | IP Law | IT Law | Marketing Law and Consumer Law | Operational Compliance | Outsourcing | Technology, Media and Telecoms (TMT) Law

Professional Career

Professional Activities and Experience

  • 2019 Legal 500
  • 2019 Chambers Europe
  • 2018 Chambers Europe
  • 2018 Legal 500
  • 2017 WhosWho
  • 2017 Chambers Global
  • 2017 Chambers Europe
  • 2017 Legal 500
  • 2016 Chambers Global
  • 2016 Chambers Europe
  • 2016 Legal 500
  • 2016 WhosWho
  • 2015 Chambers Global
  • 2015 Chambers Europe
  • 2015 Legal 500
  • 2014 Chambers Global
  • 2014 Chambers Europe
  • 2014 Legal 500
  • 2013 Chambers Global
  • 2013 Chambers Europe


Interpretation of "Civil rights and obligations", ECHR, art. 6(1)), Justitia, 1998

"Denmark: The end of cloud computing as we knew it?", Privacy Law & Business International, Vol. 119, October 2012