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Veirano Advogados

Valdir De Oliveira Rocha

Valdir De Oliveira Rocha



  • Entertainment
  • Information Technology
  • Intellectual Property
  • Telecommunications

WSG Practice Industries


WSG Leadership

Intellectual Property
Patent Law Workshop Group
IBA Group
INTA Group
Intellectual Property Group
Technology, Media & Telecommunications Group
Intellectual Property Lawyer, specializing in trademark, patent, industrial design, utility models, domain names, software and copyright filings, prosecution, licensing and litigation. Franchising, advertising law, technology transfer, trade dresses, unfair competition, trade secrets, rights of publicity.

Bar Admissions

Brazilian Bar Association, Chapters of Rio de Janeiro, Sao Paulo, Rio Grande do Sul and Pernambuco States. Allowed to practice law in all other States of Brazil.


Law Graduate from the Federal University of Rio de Janeiro (1981);

Extension and post-graduation courses from Getulio Vargas Foundation (Oratory), Candido Mendes University (Contracts), National Library Foundation (Copyrights) and Columbia University (Arbitration in Intellectual Property Disputes);

Attendance to more than 100 seminars and conferences, half of which abroad.
Areas of Practice

Entertainment | Entertainment | Information Technology | Intellectual Property | Telecommunications

Professional Career

Significant Accomplishments

Valdir Rocha was indicated by the English survey Which Lawyer? as a Recommended attorney in the area of Intellectual Property; was elected an Attorney of Reference in the area of Trademarks and Franchise by the Whos Who Legal survey conducted by the English group Law Business Research.

Professional Associations

  • International Bar Association
  • International Trademark Association

Member of the Board of the Brazilian Industrial Property Agents Association (ABAPI); Ex- Regional President (Americas) and current member of the Global Advertising Lawyers Association (GALA); Member of the Board of the Brazilian Intellectual Property Association (ABPI); Ex-vice chairman of the Patent and Trademark Committees and Officer of the Franchising Committee of the International Bar Association (IBA); Brazilian Reporter to the International Annual Review of Trademark Jurisprudence of the International Trademark Association (INTA) and ex-member of INTA s Editorial Board, of the Anti-Counterfeiting Committee and other committees of the same entity; member of AIPPI, ASIPI and other entities related to intellectual property law.


Speaker in 15 international conferences of IBA, INTA, ASIPI, IFA and GALA in the United States, Mexico, Dominican Republic, South Africa and New Zealand and at the David Rockefeller Center for Latin American Studies of the Harvard University.

Professional Activities and Experience

Associate, Daniel & Cia, Intellectual Property Firm, 1980-1990;

Former professor of the intellectual property post-graduation course at the Getulio Vargas Foundation in Rio de Janeiro;

Ex-professor of technology transfer contracts at the Candido Mendes University in Rio de Janeiro;

Professor of contracts at the ABAPI specialization course.

INPI Rules Defined for the Protection of Inventions Implemented by Computer Programs
Veirano Advogados, February 2021

In December 2020, the National Institute of Industrial Property (INPI) published on its portal the Examination Guidelines for Inventions Implemented by Computer Program...

Agribusiness & Intellectual Property Client Alert
Veirano Advogados, October 2019

Agribusiness: STJ Recognizes the Co-Existence of Intellectual Property Rights from the IP and Plant Varieties Acts over Transgenic Soybeans On October 9, 2019, the Superior Court of Justice (“STJ”) unanimously denied Special Appeal No. 1.610.728/RS, establishing an understanding that entitles holders of GMO patents over soybeans to charge royalties for the use of their seed by farmers outside the scope of the Plant Varieties Act...

Patents for Inventions Related to Zika Virus, Chikungunya Virus, and Rare Diseases may have Fast-Track Examination at the BPTO
Veirano Advogados, July 2018

Resolution number 217/2018 was published in the Brazilian PTO’s Official Bulletin number 2470, and amends Resolution number 80/2013, which refers to the fast-track examination for patent applications related to products, pharmaceutical processes, equipment and materials related to public health, aiming to accelerate patent applications considered strategic to the Brazilian Public Healthcare System...

Additional Articles

Organizer and co-author of the Book Law and the Internet (Published by Forense Universitaria, 2001, Rio de Janeiro); co-author of 15 International Annual Reviews of Trademark Jurisprudence of the International Trademark Association. Author of several articles on IP Law published in Trademark World, Copyright World, Revista do Direito Mercantil, Jornal Valor Economico, etc.

WSG's members are independent firms and are not affiliated in the joint practice of professional services. Each member exercises its own individual judgments on all client matters.

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