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Annie Tsoi

Annie Tsoi

Partner, Co-Head of Intellectual Property practice


  • Intellectual Property

WSG Practice Industries


Hong Kong, China

WSG Leadership

WSG in Asia Group
WSG Main Group
INTA Group
Annie is the co-head of Deacons, Intellectual Property Department and Head of China IP Practice Group. She is qualified in Hong Kong and England and Wales. She holds an LLB (Hons) from the University of Hong Kong.

Annie has 20 years of experience in advising on all aspects of intellectual property work in China and on the unique challenges arising from doing business there. Annie has advised many major Hong Kong and international clients on strategic issues in China relating to the protection, enforcement and commercial exploitation of intellectual property rights and she represents some of the world's leading companies in the luxury goods, fashion, cosmetics, hotels, entertainment, food and restaurants, advanced technology, pharmaceutical, and electronics industries.

Annie has advised extensively on the IP aspects of acquisition and restructuring of businesses including technology transfer, licensing and cooperation issues, technology development and improvement. Annie also advises on Internet-related regulations and domain name disputes.
Areas of Practice

Intellectual Property

Professional Career

Professional Associations

- Member, The Law Society of Hong Kong
- Member, The Law Society of England and Wales
- Member, The Asia Patent Attorneys Association (APAA)
- Member, The Hong Kong Institute of Trade Mark Practitioners (HKITMP)
- Adjunct Associate Professor, Faculty of Law, The University of Hong Kong
- Assistant Secretary General and Chairman of Independent Members, The International Association for the Protection of Intellectual Property (AIPPI)
- Jurisdiction Council Member for Hong Kong and Co-Chair of the Organising Committee of the 2015 Annual Meeting, The Inter-Pacific Bar Association (IPBA)

WSG's members are independent firms and are not affiliated in the joint practice of professional services. Each member exercises its own individual judgments on all client matters.

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