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Hunton Andrews Kurth LLP

Emma J. Hutchison

Emma J. Hutchison



Emma’s practice focuses on complex litigation and client counseling. She solves clients’ problems with creative, efficient solutions.

A member of the firm’s litigation group, Emma leverages her experience in discovery, motions practice, and multidistrict litigation to advise clients in developing litigation strategy and to provide compliance counseling. She represents clients across a diverse field of industries including agriculture, cosmetics, nonprofits, and professional sports.

Emma previously interned for the Honorable Royce C. Lamberth in the United States District Court for the District of Columbia and served as the Senior Articles Editor for The George Washington Law Review. She maintains an active pro bono practice including working to help prisoners seek compassionate release amid COVID-19.  She also regularly contributes to the firm’s Retail Industry Blog.

Relevant Experience

  • Advises retail and consumer clients on advertising and consumer protection compliance including product labeling, health claims, and hemp and CBD regulations.
  • Counsel for food industry client in complex, multi-faceted antitrust litigation involving price fixing and bid-rigging claims.
  • Defended clients in consumer protection actions involving false advertising and unfair and deceptive acts and practices claims.
  • Counsel for clients involved in multi-state attorneys general investigations.
  • Developed litigation strategy for sports & entertainment client involved in contract and corporate governance dispute.


BA, University of Oklahoma, with Distinction, 2017
Areas of Practice

Advertising Compliance and Counseling | Advertising Litigation | Antitrust and Consumer Protection | Antitrust Litigation | Cosmetics | Litigation | Retail and Consumer Products Litigation | Tax-Exempt, Nonprofits and Charities


FTC Finalizes “Made in USA” Rule in Partisan Split
Hunton Andrews Kurth LLP, August 2021

At the Federal Trade Commission’s (FTC) July 1 meeting, it finalized a new “Made in USA” Rule that was almost two decades in the making. The FTC issued a notice of proposed rulemaking in June 2020 and received 700 comments from stakeholders...

Retailers Beware: “You Can’t Say Your Products are Made in the USA When [They Are] Made Elsewhere.”
Hunton Andrews Kurth LLP, April 2021

Gennex Media LLC, a customizable product online marketplace, and its sole officer and shareholder Akil Kurji, have agreed to an FTC consent decree resolving allegations the company falsely claimed its Brandnex novelty products were “Made in USA,” “USA MADE,” and “Manufactured Right Here in America!” when, in many instances, they were wholly imported from China...

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