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Haynes and Boone, LLP

David A. Bell

David A. Bell



  • Advertising, Marketing, and Promotional Law
  • Copyright
  • Domain Name Disputes
  • Franchise and Distribution

WSG Practice Industries


WSG Leadership

INTA Group
As the chair of Haynes and Boone's Trademark Practice Group, David Bell is called upon by multinational corporations and emerging companies to provide knowledgeable and creative counseling and protection for their brands.

Ranked in the gold tier of trademark lawyers in Texas in World Trademark Review (WTR) 1000, Globe Business Publishing Ltd. in 2019, David’s clients tout him as “a reliable source of trademark wisdom who is responsive to the ever-changing requirements of his clients.” Clients also describe David as being "incredibly dedicated and always prepared to go the extra mile to assist" and note his “work capacity is remarkable, and he always delivers top-quality advice and outcomes” (2018).

David builds and enforces trademark applications and other intangible assets worldwide. This includes through litigation, Trademark Trial and Appeal Board proceedings, foreign legal proceedings, and administrative domain name proceedings. He has extensive experience with international and complex trademark clearance searches. With a robust depth of trade dress knowledge, David clears and protects designs for products, packaging, and service businesses, including for footwear, apparel, foods and beverages, cosmetics, and restaurants.

As the founder of the firm's Social Media Practice Group, David trains companies on social networking trends, prepares social media policies, counsels on branding and advertising issues, and draws from an interdisciplinary team of lawyers to meet any client’s needs. David is the editor of a social media law treatise, Corporate Practice Series Portfolio No. 91, Social Media Law, Bloomberg BNA, August 1, 2013. David also investigates and prosecutes fraud online, including spam emails and fraudulent gift card offers, and addresses online and social media scams.

Given the breadth of his experience, David is regularly asked to speak and write on a wide array of intellectual property topics and has more than 50 speeches and published works to his name.

Bar Admissions



J.D., New York University, 2002, Staff Editor, Review of Law and Social Change
B.A., Emory University, 1999
Areas of Practice

Advertising, Marketing, and Promotional Law | Copyright | Domain Name Disputes | Franchise and Distribution | Hospitality | Intellectual Property | International Franchise and Distribution | Internet | Media, Entertainment and Sports | Social Media | Technology | Trademark Cancellations and Oppositions | Trademark Litigation | Trademark Prosecution | Trademarks | Trademarks Advertising and Brand Management


U.S. Supreme Court Hears First Ever Teleconference Oral Arguments in USPTO v. Booking.com B.V. Trademark Case
Haynes and Boone, LLP, May 2020

On Monday, for the first time in history, the U.S. Supreme Court heard oral arguments via teleconference and live-streamed the conference call to the public. And, if that was not exciting enough, to kick off a planned two-week session of tele-arguments, the Court chose a case whose subject is relatable to the general public – domain names...

The USPTO Extends Certain Trademark Deadlines Through April
Haynes and Boone, LLP, April 2020

The USPTO has provided twoavenuesfor relief to trademark owners impacted by the novel coronavirus (COVID-19) pandemic: Applicants and registrants can claim the benefit of a30-day grace periodon many types of filings with deadlines between March 27, 2020 and April 30, 2020.1The requesting party must make the case that COVID-19 hasmaterially interferedwith meeting the deadline or paying the requisite fee. This alert mostly will elaborate on this grace period measure...

The IP Beacon, April 2018
Haynes and Boone, LLP, April 2018

View the PDF version of the April 2018 IP Beacon. Are Works Generated by AI Subject to IP Protection? When Philip Dick wrote the 1968 novel "Do Androids Dream of Electric Sheep?," the inspiration for the 1982 film "Blade Runner," artificial intelligence was more fiction than science. Fifty years later, theHarvard Business Reviewpredicts that AI will be the single biggest technological development of our era, as transformative as the steam engine or electricity...


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