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Buchalter

Jessie Reider Cristo

Jessie Reider Cristo

Senior Counsel

Expertise

  • Intellectual Property Law

WSG Practice Industries

Activity

Buchalter
California, U.S.A.

Profile

Jessie Reider Cristo concentrates her practice on trademark, copyright, licensing, trade secret and domain name matters, both domestically and internationally. Ms. Cristo’s experience includes intellectual property audits, domestic and international trademark clearance searches, trademark prosecution and maintenance, trademark and copyright enforcement; negotiating license agreements, negotiating settlement agreements, negotiating software license agreements, negotiating service agreements, negotiating web development agreements, drafting terms of use and privacy policies, advising on the transmission of commercial communications, including CAN-SPAM and TCPA compliance, trademark litigation, Trademark Trial and Appeal Board proceedings, and Uniform Domain Name Resolution Proceedings.

Community Involvement

Ms. Cristo has been recognized by Super Lawyer Magazine as a Southern California Super Lawyer in 2018-2020 and a Super Lawyer Rising Star in 2013, 2015 and 2019. She is a past President of the Long Beach Barristers, a past officer of the Los Angeles Intellectual Property American Inn of Court, and served on the Board of Governors of the Long Beach Bar Association.

Bar Admissions

  • California
  • Oklahoma

Education

  • Benjamin N. Cardozo School of Law
  • Emory University
Areas of Practice

Intellectual Property Law

Professional Career

Significant Accomplishments

  • Represented Xponential Fitness in its acquisition of Rumble, Pure Barre, LLC. and AKT (Anne Kaiser Technique)
  • Represented Bocchi Laboratories in its sale to Bright International LLC
  • Represented Mad Engine, LLC in its sale to Platinum Equity
  • CriticalPoint Capital, LLC in its acquisition of Farm Supply Distribution division from Southern States Cooperative
  • Represented Golden State Distillery in Its Transaction with Deutsch Family Wine and Spirits
  • Represented Rails International in its investment by SK Holdings
  • Represented sellers in the sale of Roger CPA Review to strategic buyer
  • Represented Apparel Production Services in its acquisition of Active Ride Shop
  • Represented Ceilings Plus in its sale to USG Corporation
  • Represented Ju-Ju-Be in its investment by Bregal Partners
  • Represented Club Pilates, the largest franchisor of Pilates studios in the United States, in its investment from TPG Growth, the middle market and growth equity platform of alternative asset firm TPG
  • Advised Mad Engine, LLC, a leading global licensed apparel company, in its acquisitions of Neff Headwear and Lifted Research Group (LRG)
  • Represented Snak Club and New Century Snacks in its investment by Insignia Capital.
  • Prosecuted, maintained and enforced worldwide trademark portfolios for:
    • British luxury car company
    • Chain of restaurants
    • Australian plant breeder, with over fifty varietals
    • National apparel manufacturers and retailers
  • Negotiated license agreements with over $100 million worth of royalties, granting rights to use in the United States and abroad.
  • Created Privacy Policies and Terms of Use for e-commerce websites and virtual world websites, including a Privacy Policy and strategic implementation of standard operating procedures for compliance with the Children’s Online Privacy Protection Act for a virtual world gaming website.
  • Participated in a WIPO Expedited Arbitration based on breach of an international Trademark Coexistence Agreement.
  • Negotiated a joint promotion and sweepstakes with MTV Networks for an on-air and on-line sweepstakes.
  • Advised clients on ability to promote and market via STMP and SMS text messaging, for compliance with CAN-SPAM and TCPA.

Articles

Buchalter COVID-19 Client Alert: San Francisco Moves to Lowest COVID Tier in California, Begins Process of Reopening Non-Essential Offices; Other Bay Area Counties Slower to Follow
Buchalter, November 2020

On October 20, 2020, San Francisco County was upgraded to the “minimal” tier within the California COVID-19 tracking system, meaning it has the fewest restrictions on reopening all businesses as promulgated by the State of California. In order to qualify for the “minimal” tier, a county must have an infection rate of less than one daily new positive COVID case per 100,000 residents and have a positive test rate of less than 2% for two consecutive weeks...

Additional Articles

  • Celebrity Brands: To Wed or Not to Wed?
  • Uber Victory Provides Relief Regarding Enforceability of App Terms and Conditions
  • Fashion Companies: A Step-By-Step Guide to Protection
  • Celebrity Brands: To Wed or Not to Wed?


WSG's members are independent firms and are not affiliated in the joint practice of professional services. Each member exercises its own individual judgments on all client matters.

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