Practice Expertise
- Intellectual Property
Areas of Practice
- Intellectual Property
Profile
Tracy is a Partner in the China IP Practice.
Tracy is qualified as a solicitor in Hong Kong and holds a LLB, a PCLL and a BSS (Government and Laws) from the University of Hong Kong.
Tracy’s practice covers IP protection and enforcement. She advises on strategic issues in China relating to commercial exploitation of IP rights, e-commerce, portfolio management, brand protection, and copyright protection. Many of her clients are multinational and regional businesses in a variety of industries, including luxury goods, fashion, consumer goods, hospitality, gaming, and e-commerce platforms etc.
Tracy has successfully obtained well-known trade mark recognition and has established personal name rights for international clients in non-contentious proceedings. She regularly advises on parallel imports and Original Equipment Manufacturing (OEM) issues, in particular, she successfully defended a Malaysian clothing company’s PRC trade mark registration based on OEM use in non-use cancellation proceedings before the Beijing Higher People’s Court, which set a precedent for future cases.
On the commercial side, Tracy has represented many clients in negotiating agreements involving cooperation, co-existence, licensing and assignments of IP assets, as well as advising on IP audits and due diligence for mergers and acquisitions. She is also experienced in advising on entertainment matters including movie clearance and music clearance in China. Tracy advises extensively on e-commerce issues in China including assisting e-commerce platforms with compliance issues and strengthen platform protection for genuine brand owners.
Tracy represented the Law Society of Hong Kong as a delegate at the Union of Internationale des Avocats (UIA) Annual Congress in Valencia, Spain in 2015. She was one of the organising committees for the Cross Straits Four Regions Young Lawyers Forum organised by the HKLS in 2016 and 2017.
Tracy is qualified as a solicitor in Hong Kong and holds a LLB, a PCLL and a BSS (Government and Laws) from the University of Hong Kong.
Tracy’s practice covers IP protection and enforcement. She advises on strategic issues in China relating to commercial exploitation of IP rights, e-commerce, portfolio management, brand protection, and copyright protection. Many of her clients are multinational and regional businesses in a variety of industries, including luxury goods, fashion, consumer goods, hospitality, gaming, and e-commerce platforms etc.
Tracy has successfully obtained well-known trade mark recognition and has established personal name rights for international clients in non-contentious proceedings. She regularly advises on parallel imports and Original Equipment Manufacturing (OEM) issues, in particular, she successfully defended a Malaysian clothing company’s PRC trade mark registration based on OEM use in non-use cancellation proceedings before the Beijing Higher People’s Court, which set a precedent for future cases.
On the commercial side, Tracy has represented many clients in negotiating agreements involving cooperation, co-existence, licensing and assignments of IP assets, as well as advising on IP audits and due diligence for mergers and acquisitions. She is also experienced in advising on entertainment matters including movie clearance and music clearance in China. Tracy advises extensively on e-commerce issues in China including assisting e-commerce platforms with compliance issues and strengthen platform protection for genuine brand owners.
Tracy represented the Law Society of Hong Kong as a delegate at the Union of Internationale des Avocats (UIA) Annual Congress in Valencia, Spain in 2015. She was one of the organising committees for the Cross Straits Four Regions Young Lawyers Forum organised by the HKLS in 2016 and 2017.
Education
• PCLL, The University of Hong Kong (2008)
• LLB, The University of Hong Kong (2007)
• BSS (Government and Laws), The University of Hong Kong (2006)
Areas of Practice
- Intellectual Property
Professional Career
Seminars/ Presentation
• “Protection of intellectual property rights in Metaverse”, Oct 2022
• “How to prevent copyright infringement on cross-border social media?”, Nov 2021
• “Fair use – Can I use copyrighted materials in digital humanities projects?”, Aug 2021
• “Introduction on IP rights and how to protect your trade marks in China”, May 2020
• “IP in Business – New PRC E-Commerce Law and its influence to IP Protection”, Deacons’ Seminar for clients, Jun 2019
• Co-Speaker, “Amendments to Anti-Unfair Competition Law and State Council’s Institutional Reform”, Deacons’ seminar for clients, (Feb and Apr 2018) (Rolex), Tele Conf (Apr 2018)
• Co-Speaker, “Amendments to Anti-Unfair Competition Law”, Deacons’ seminar for client (Masco), Tele Conf (Feb 2018)
• Speaker, “Common Mistakes Made by Brand Owners in Hong Kong and China and How to Avoid Them”, Deacons’ seminar for clients, Hong Kong (Dec 2017)
• Speaker, “E-Commerce Law in China”, Deacons’ In-House Seminar (Apr 2017)
• Speaker, “Practical tips on trade mark registrations”, Client Seminar (Apr 2015)
• Speaker, “Landmark IP cases of China 2013”, Deacons’ In-House Seminar (Sept 2014)
• Speaker, “Trade Mark Rights vs. Name Right: What to do with ‘stolen’ names?”, Deacons’ In-House Seminar (Mar 2013)
• Speaker, “Protection of well-known trade marks in China”, Deacons’ In-House Seminar (May 2011)
• “Protection of intellectual property rights in Metaverse”, Oct 2022
• “How to prevent copyright infringement on cross-border social media?”, Nov 2021
• “Fair use – Can I use copyrighted materials in digital humanities projects?”, Aug 2021
• “Introduction on IP rights and how to protect your trade marks in China”, May 2020
• “IP in Business – New PRC E-Commerce Law and its influence to IP Protection”, Deacons’ Seminar for clients, Jun 2019
• Co-Speaker, “Amendments to Anti-Unfair Competition Law and State Council’s Institutional Reform”, Deacons’ seminar for clients, (Feb and Apr 2018) (Rolex), Tele Conf (Apr 2018)
• Co-Speaker, “Amendments to Anti-Unfair Competition Law”, Deacons’ seminar for client (Masco), Tele Conf (Feb 2018)
• Speaker, “Common Mistakes Made by Brand Owners in Hong Kong and China and How to Avoid Them”, Deacons’ seminar for clients, Hong Kong (Dec 2017)
• Speaker, “E-Commerce Law in China”, Deacons’ In-House Seminar (Apr 2017)
• Speaker, “Practical tips on trade mark registrations”, Client Seminar (Apr 2015)
• Speaker, “Landmark IP cases of China 2013”, Deacons’ In-House Seminar (Sept 2014)
• Speaker, “Trade Mark Rights vs. Name Right: What to do with ‘stolen’ names?”, Deacons’ In-House Seminar (Mar 2013)
• Speaker, “Protection of well-known trade marks in China”, Deacons’ In-House Seminar (May 2011)
