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William T Cheek, III

William T Cheek, III


Tennessee, U.S.A.

tel: 615.850.8649
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Local Time: Sun. 21:32

With a well-earned reputation as the go-to attorney for alcoholic beverage law in the state of Tennessee, Will Cheek leads Waller’s alcoholic beverage law team. Hotels, restaurants, arts venues, night clubs, sports facilities and other retailers benefit from Will’s insight, experience and enthusiasm with licensing and regulatory compliance issues related to liquor, beer, dance, catering and special event licensing throughout Tennessee. Additionally, Will provides counsel to distilleries and breweries based in Tennessee as well as national spirit producers operating within the state.

Will represents clients before the Tennessee Alcoholic Beverage Commission and local beer boards in licensing matters, enforcement actions and administrative hearings. Working in concert with Waller’s Government Relations team, Will has extensive experience drafting state and local liquor legislation. Will also represents clients in state court actions challenging existing ordinances and statutes and regulations.

Will is also a trusted legal adviser to startup businesses and emerging companies in a wide range of industries. Serving as “on-call general counsel,” he has played a critical role in the growth and success of prominent companies ranging from Nashville-based Gigi’s Cupcakes, the largest cupcake chain in the country, to Kraft CPAs, one of Tennessee’s largest independent accounting firms.

Bar Admissions



J.D., Vanderbilt University Law School, 1991
B.A., Columbia University, 1986
Areas of Practice
Professional Career

Professional Associations

Member, National Conference of State Liquor Administrators
Founding Member, Alliance of Alcohol Industry Attorneys and Consultants
Member and Frequent Programming Co-Chair, Lawyers Association for Women
Member, National Association of Alcoholic Beverage Licensing Attorneys
Advisory Board Member and Legal Counsel, National Association of Licensing and Compliance Professionals
Founding Angel Partner, The Entrepreneur Center
Co-founder, Belmont University Center for Entrepreneurship Legal Clinic
Member, Nashville, Tennessee and American Bar Associations
Member, ABA Administrative Law Section


Starwood Data Breach Serves as Wakeup Call to Tennessee Bars, Hotels and Restaurants
Waller, November 2018

We suspect that thousands of Tennessee restaurants, hotels, bars and other hospitality businesses gather personal information from their customers for marketing purposes.   It’s just a birthdate, address, anniversary, spouse’s name – good stuff to know, right? That’s all fine and dandy until some hacker steals the information...

Restaurants and Hotels Get The Green Light to Give Away Alcohol
Waller, June 2018

Generations of restauranteurs and hoteliers have been told they cannot give away liquor. Since liquor by the drink was originally adopted in Tennessee in the late 1960s, it has been illegal to give away wine or spirits at any restaurant, hotel, entertainment venue or other on-premise outlet. No more. P.C. 755 allows any liquor by the drink establishment to serve a complimentary sample of wine...

New Tennessee Open Carry Law is Game Changer for Many Restaurants, Hotels
Waller, May 2018

Among the many liquor laws passed this legislative session by the Tennessee General Assembly, one of the biggest changes, in our humble opinion, is the new Open Carry law. P.C. 755 allows restaurants, hotels and other liquor-by-the-drink establishments to serve alcohol into common areas and allow adjacent restaurant patrons to bring alcoholic beverages into their restaurant. You can now walk between restaurants with your cocktail, glass of wine or mug of suds...

WSG's members are independent firms and are not affiliated in the joint practice of professional services. Each member exercises its own individual judgments on all client matters.

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