Kudun and Partners represents Ichitan Group PCL. on its acquisition of shares in Predictive Co., Ltd.
The acquisition is part of the company’s bold move into transforming its business into the digital world to support its core business; beverage business and the new business in providing digital data services. The acquisition of Predictive, a data intelligence service provider will help create for the company its own first-party data collection strategy, and no longer rely on third-party data. The client has plans to have its digital data services business listed on the Stock Exchange of Thailand in the next three years.
The transaction was led by Kudun Sukhumananda, partner of the firm together with senior associate, Thitawan Thanasombatpaisarn, and assisted by associates; Chuenkamol Viriya and Nichapat Anantaseriwittaya
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