Alexa... Buy Me a Hoover
Artificial intelligence (“AI”) is big news at the moment, so it’s no surprise that lawyers are considering the IP issues relating to AI. Some of the implications are really quite profound. In this article, I will discuss some of the copyright and trade mark implications.
So, retail will therefore stop being reactive, but many questions remain. Will AI consider branding at all or simply issues like price and style? Will the AI models allow for returns in the case of confusion? What place will there be in trade mark law for all those concepts of confusion (visual, aural and conceptual), blurring, dilution, the average consumer? Does AI become the average consumer? Does AI have imperfect recollection? Can AI be confused?
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