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September, 2012 - Tallinn, Estonia



LAWIN supports Kumu Art Museum’s captivating exhibition Fashion and the Cold War


On Friday, 14 September, the exhibition Fashion and the Cold War will open at the Kumu Art Museum in Tallinn. The exhibition examines fashion and related phenomena in Estonia from the 1950s to the 1970s, providing a captivating insight into the life of Soviet Estonian women and the dialogue with Western fashion.

Fashion and the Cold War combines politics with fashion and, among other things, describes the developments and aspirations of Soviet fashion. The exhibition strives to reveal the dual role played by Soviet fashion: mediating the West to the East and presenting the East to the West.

"In the East-West face-off, the intimate nature of fashion produced surprising results – fashion can be considered to be the most successful border crosser of the Cold War,” said Eha Komissarov, the exhibition curator.

"Culture and art projects are one of the central focuses of LAWIN’s corporate social responsibility activities. For a while we had been looking towards Kumu Art Museum as the most impressive exhibition venue in Estonia. The exhibition Fashion and the Cold War has such a capturing topic, an interesting concept and a multidimensional realization that we instantly felt the wish to support this project” says Marika Pärn, the Communications Manager at LAWIN Tallinn office.

Fashion and the Cold War will be open at the Kumu Art Museum until 20 January 2013.


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