Consortiums Offices in El Salvador, Nicaragua, Honduras and Guatemala Advised BP, the World's Leading Lubricant Company, on Antitrust, Consumer Protection and Distribution Law Issues
February, 2013 - San Salvador, El Salvador
Consortiums Offices in El Salvador, Nicaragua, Honduras, Guatemala advised BP, the world's leading lubricant company, on Antitrust, Consumer Protection and Distribution law issues, to enter into a strategic alliance to market Castrol automotive lubricants in Central America through its entity Castrol Caribbean and Central America, as a contracting party on a regional distribution agreement with Puma Energy.
The new distribution alliance for Central America’s automotive segments includes the supply of Castrol’s latest generation of synthetic, semi-synthetic and mineral-based lubricants for conventional gasoline passenger vehicles, as well as oils and lubricants for fleets and commercial vehicles. Puma Energy retail service stations and Castrol’s distributors across Belize, El Salvador, Guatemala, Honduras, Nicaragua, Panama, and Paraguay will jointly market and drive sales of Castrol GTX®, Castrol Magnatec® and Castrol EDGE® lubricant brands.
Under a separate agreement, Puma Energy and Castrol are entering a distributorship partnership this month to jointly serve power generation customers in six Central American countries. As of August, this agreement will lead to Puma Energy marketing Castrol’s latest lubricant technology designed for power generation applications on an exclusive basis.
In addition to local customer events throughout 2013, Castrol and Puma Energy have together agreed to invest in cross-marketing and promotional efforts to support the sale of Castrol’s automotive lubricants in the region.
