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November, 2017 - New Zealand


Kraft Heinz acquires food and coffee business of Cerebos Pacific


MinterEllison and MinterEllisonRuddWatts advised The Kraft Heinz Company on its acquisition of Cerebos Pacific Ltd’s food and instant coffee business, including iconic brands Gravox, SAXA, Fountain and Foster Clark’s.

Cerebos Pacific is a Singaporean subsidiary of Japan’s Suntory Beverage & Food.

Under the agreement, The Kraft Heinz Company, via wholly-owned subsidiaries, will acquire Cerebos’s subsidiary entities in Australia, New Zealand and Singapore for approximately $290 million AUD.

Cerebos will retain its fresh coffee business in Australia and New Zealand which added to the complexity of the transaction. The transaction remains subject to approval from the New Zealand Commerce Commission and Australia’s Foreign Investment Review Board (FIRB).

“This trans-Tasman deal is great result for our client and illustrates the strength of the MinterEllison legal group – we’re able to collaborate to offer the best advice for clients both here and overseas,” says Neil Millar, Corporate Partner at MinterEllisonRuddWatts.

“It has been a pleasure to assist Kraft Heinz as a long-standing client of the firm to add an exciting portfolio of complementary brands to its existing offering,” says Ben Liu, MinterEllison’s lead corporate partner on the deal.

In New Zealand, Neil Millar led the corporate team and Partner Dr Ross Patterson led the regulatory team.

The MinterEllison legal team included Ben Liu (Partner) and Kate Koidl (Senior Associate), Elissa Romanin (Tax Partner), Geoff Carter (Partner), David Moore (Partner) and Mellissa Lai (Senior Associate).


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