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ENSafrica

Waldo Steyn

Waldo Steyn

director

ENSafrica
South Africa

tel: +27 82 382 6404
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Local Time: Fri. 13:51

Profile

Waldo Steyn is a director in ENSafrica’s intellectual property (“IP”) department, where he heads up the commercial IP team. He has focused on IP law since 2001, when he started his legal career in South Africa.

Waldo has acted for clients in various industries, including the fast-moving consumer goods, financial services, insurance, high-end fashion, retail, automotive, food and beverage, technology, media, and pharmaceuticals industries.

He has extensive experience in IP-related matters throughout Africa and the Middle East, having managed all aspects of the clearance, protection, enforcement and exploitation of IP rights throughout these regions. He has worked in South Africa, the United Kingdom, Jersey (the Channel Islands) and the United Arab Emirates.

Waldo’s experience includes providing clients with strategic advice on brand development, protection, maintenance and enforcement, focusing on providing clients with practical, commercially focused advice.

His practice focuses on the commercialisation of IP and the IP aspects of commercial transactions. In this regard, he advises clients on creating value in their organisations through the creation, management and exploitation of their IP assets. This includes advising clients on the structuring of their IP management, as well as supporting the firm’s tax department in matters involving IP rights, including transfer pricing rules applicable to intangible assets.

Waldo is recognised as a recommended/leading lawyer by:

  • Client Choice Awards 2017 – Intellectual Property: Copyright (South Africa)
  • The Legal 500 EMEA 2017 – Intellectual Property (South Africa)

Years of Experience: 16



Education

  • BA Law (Stellenbosch University)
  • LLB (Stellenbosch University)
  • LLM (Stellenbosch University)
  • MBA (University of Wollongong)
  • Admitted as an attorney of the High Court of South Africa
Areas of Practice
Professional Career

Professional Activities and Experience

He is a member of the following IP associations:

  • INTA – International Trademark Association
  • LES – Licensing Executives Society
  • SAIIPL – South African Institute of Intellectual Property Law
  • SARIMA – Southern African Research and Innovation Management Association

Articles

Huawei/Wawei, it’s all a bit confusing
ENSafrica, November 2017

In this article, we look at two recent trade mark opposition decisions. These remind us of the many issues that need to be considered when comparing trade marks. They also highlight the growing importance of Chinese brands.The first involves a case that was before the European Union IP Office (“EUIPO”). In this case, the Taiwanese company Wawei filed an EU trade mark application for Wawei for food and drink in classes 29, 30 and 32...

WSG's members are independent firms and are not affiliated in the joint practice of professional services. Each member exercises its own individual judgments on all client matters.

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