Overview
Counterfeit Issues in the Pandemic – Protecting Your Brands and Patented Products
Speakers
Jake Neu, Partner, Bradley Arant Boult Cummings LLP
Timothy L. Capria, Associate, Bradley Arant Boult Cummings LLP
WSG Member firm, Bradley Arant Boult Cummings LLP, hosted a 60-minute webinar on Counterfeit Issues in the Pandemic - Protecting Your Brands and Patented Products.
Since the coronavirus pandemic began, the volume of counterfeit goods produced by Chinese manufacturers appears to be on the rise again. While counterfeit goods have been a challenge that online retailers have been fighting for years, the risk has become greater in the COVID-19 era when more consumers are turning to online shopping. Counterfeit goods result in lost revenue and reputational harm to retailers. More than ever, companies need to monitor for counterfeit goods to protect their brand integrity.
Practical Tools Discussed:
- Using the Amazon Neutral Patent Evaluation Procedure to remove counterfeit products
- Using the Amazon Brand Registry to remove counterfeit trademarked goods
- Recording registered trademarks with U.S. Customs and Border Protection
