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Veirano Advogados

Fabio Luiz Barboza Pereira

Fabio Luiz Barboza Pereira



  • Contracts
  • Information Technology
  • Intellectual Property
  • Telecommunications

WSG Practice Industries


WSG Leadership

Intellectual Property Group
Patent Law Group
Private Equity Group
Technology, Media & Communications Group
WSG Coronavirus Task Force Group
Fabio has more than seventeen years of experience in intellectual property, contracts and entertainment law. He focuses his practice on information technology, personal data protection and privacy, digital law, internet, software, IT outsourcing, licensing, transactions involving IT and intangible assets and contracts in general. He is also recognized for his expertise in media & communications. With respect to his IP practice, Fabio provides legal support to clients in copyrights, trademarks, patents, franchising and technology transfer in various industries and market segments. He is also an expert in licensing, entertainment & media (music, television and digital), in advertising and in IT, including cloud computing services and complex technology transactions. Fabio advises clients in sophisticated commercial transactions involving intangible assets and IP rights.

In entertainment, Fabio drafts and analyses contracts for audiovisual productions and co-productions for the television and film industries, advising on agreements for artistic productions and sports events, as well as publication of literary works, cultural productions, phonogram distribution through all types of media, fundraising and financing. In the sports field, he deals with sponsorship agreements, naming rights, licensing agreements, providing expert legal consultation for the transmission and broadcasting of events, image rights and ambush marketing.

In the technology area, he drafts and reviews IT-related agreements supporting the development, commercialization, licensing, importation and exportation of software and hardware, including contracts for IT outsourcing. He provides legal consultation on issues relating to Research & Development in the technological field, e-commerce, social media and social-commerce, including ISP responsibility and content providers' responsibility towards consumers. Fabio also deals with online advertising and online marketing, as well as with the production, dissemination and transmission of content through digital media. He develops and reviews privacy and terms of use policies for websites, policies for the use of web beacons and management of cookies, as well as internal policies for corporate internet use. He has a strong background in IT outsourcing and in privacy and data protection. He advises multinational players, such as Dell, Bloomberg, Fox Channels, HBO, Scripps Networks, PVH, Inc., among others. In his R&D and IT initiatives and under the Brazilian National Public Policy Rules, he works with centers of excellence in Brazil, giving the necessary support for the development and protection of intangible assets.

Prior to leading the Intellectual Property practice in our office in Sao Paulo and our areas of Information Technology and Media, Sports & Entertainment, Fabio worked as in-house counsel for TV Globo and for the Roberto Marinho Foundation for a number of years, where he was responsible for all legal support required for the establishment of the Futura Channel TV station, including acting as liaison with regulatory authorities. He was also charged with negotiating a wide range of agreements with public and private entities in Brazil and abroad.

In the United Kingdom, Fabio was a Legal Affairs & Intellectual Property Manager for the University College London Hospitals, following the conclusion of his Masters' degree at Queen Mary College, University of London. During his tenure, he was responsible for the negotiation of large-scale projects relating to the pharmaceutical industry, Research & Development, including the protection and exploitation of innovation and medical devices.

Bar Admissions

Brazilian Bar Association (OAB-SP)


• LL.M, Intellectual Property, Queen Mary College, University of London, UK, 2007
• LL.B, Pontificia Universidade Catolica (PUC), Rio de Janeiro, 2002

• Taxation of Technology Transactions and Intellectual Property, Fundacao Getiºlio Vargas (FGV), Sao Paulo, 2015
• Drafting & Enforcing Contracts, Kaplan Hawksmere, 2009
• Post-graduate Degree in Civil Law, Escola Superior de Advocacia (ESA), Rio de Janeiro, 2004
• Specialization Course in Company Law, Universidade do Estado do Rio de Janeiro (UERJ), 2004
• Extension Course on English Composition Techniques, Pontificia Universidade Catolica (PUC), Rio de Janeiro, 2004
• Course on Professional Presentation Techniques, Tack International, Rio de Janeiro, 2003
Areas of Practice

Contracts | Information Technology | Intellectual Property | Telecommunications

Professional Career

Significant Accomplishments

Honors and Accolades:

 Chambers & Partners, Latin America - Intellectual Property -- 2015, 2016, 2017
 Chambers & Partners, Latin America - Telecommunications -- 2016, 2017
 Chambers & Partners, Latin America - Media & Entertainment -- 2013
 Chambers & Partners, Global - Intellectual Property -- 2015, 2016, 2017
 Chambers & Partners, Global - Intellectual Property (Foreign Expert - UK) -- 2013, 2014, 2015, 2016, 2017
 Latin Lawyer 250 - Telecoms & Media -- 2014, 2015, 2016, 2017
 Latin Lawyer 250 - Sport & Entertainment -- 2014, 2015, 2016
 Latin Lawyer 250 - Intellectual Property -- 2014, 2015, 2016, 2017
 Legal 500 - Intellectual Property -- 2014, 2015, 2016, 2017
 Legal 500 - TMT -- 2012, 2014, 2017
 Who’s Who Legal, Brazil - Technology Media & Telecommunications -- 2013, 2014, 2015, 2016, 2017
 Leaders League - IP Litigation -- 2016
 Leaders League - Media, Sports & Entertainment -- 2016
 Leaders League - Technology & Digital Services -- 2016
 Análise Advocacia 500 - Machines and Equipment’s -- 2015
 Análise Advocacia 500 - Intellectual Property -- 2015, 2016
 Análise Advocacia 500 - Technology -- 2016
 Análise Advocacia 500 - State (RJ) -- 2016
 Best Lawyers - Communications Law -- 2014, 2015, 2016, 2017
 British Chevening Scholar - UK Foreign & Commonwealth Office/British Council -- 2006-2007

Professional Associations

  • International Trademark Association

Chambers of Commerce and Associations:

* International Technology Law Association (ITechLaw)
* Brazilian Association of Information Technology and Communications Law (ABDTIC)
* International Association of Entertainment Lawyers (IAEL)
* British Literary and Artistic Copyright Association (BLACA)
* Brazilian Intellectual Property Association (ABPI), 2012 - 2015, as co-coordinator of the Copyrights and Personality Rights Committee; 2016 – 2017, as co-coordinator of the Software, IT and Internet Studies Committee
* Licensing Executives Society International (LESI)
* Intellectual Property and Digital Economy Committee of the International Chamber of Commerce (ICC Brazil)
* American Chamber of Commerce (AMCHAM)
* British Chamber of Commerce and Industry in Brazil (BRITCHAM)
* Deutsch-Brazilian Chamber of Commerce and Industry (AHK)
* World Services Group (WSG), TMT Section


 Fair Use – Concept and Application on the Brazilian Audiovisual Industry, HBO, São Paulo, September 2017
 Downloading, Streaming and other Virtual Technologies: most recent decisions of the courts and their impacts, XXXVII International Congress on Intellectual Property of the Brazilian Intellectual Property Association, Rio de Janeiro, August 2017
 Overview of the use of Big Data and vulnerability of the user; legislative advances with the draft law on data protection; legal protection of algorithms and their impacts on everyday life, XXXVII International Congress on Intellectual Property of the Brazilian Intellectual Property Association, Rio de Janeiro, August 2017
 Standards for the Protection of Personal Data in Brazil. Is your company ready?, Albagli Zaliasnik law firm, Santiago, Chile, August 2017
 An Overview of the IP Landscape, in partnership with the UK IPO, Veirano Advogados, São Paulo, July 2017
 Robotic Autonomous Systems and AI in the Automotive Industry and in the Health Sector, 5th Biennial Technology Law Conference - IBA, São Paulo, May 2017
 Accessing New Markets, British Consulate-General, São Paulo, February 2017
 Privacy in Advertising in Brazil - The Global Legal Challenges of Privacy & Data Security, GALA Webinar, Brazil, February 2017
 The Legal Challenges of Advertising on Social Media in Latin America, Webinar, GALA, Brazil, October 2016
 How do we stand from the legal perspective? XXXVI International Congress on Intellectual Property of the Brazilian Intellectual Property Association, São Paulo, August 2016
 Piracy and the Protection of Intellectual Property on the Internet Era, Veirano Advogados, São Paulo, July 2016
 Speed meetings – Meet the Lawyers, in partnership with International Association of Entertainment Lawyer (IAEL), MIDEM, Cannes, June 2016
 Intellectual Property Agreements in Pharma Deals, Pfizer, São Paulo, April 2016
 Introduction to Intellectual Property, Brazilian Bar Association of Campinas, São Paulo, March 2016
 Overview on Data Privacy, Presentation of Squire Patton Boggs, March 2016 (co-author)
 Public Hearing on Streaming in the context of the Special Appeal No.1.559.264, Superior Court of Justice, Brasília, December 2015
 Public Hearing to discuss the government’s approach to the draft regulations of the Internet Act, House of Representatives, Consumer Protection Committee, Appendix II, Plenary 08, September 2015
 Technology Trends: Vision 2025, Veirano Advogados, São Paulo, May 2015
 The Internet Act and the draft law on Personal Data Protection, Veirano Advogados, São Paulo, April 2015
 A New Partnership Navigating Global Internet Regulation, presentation on the Firm Dentons (mentioned)
 The IAEL Main Seminar – The Streaming Revolution in the Entertainment Industry, MIDEM, Cannes, January 2015
 The Internet Act and its Impacts in the Private Sector: Law No. 12.965/2017, Stihl, Porto Alegre, January 2015
 Intellectual Property and Information Technology Relevant Aspects for the Development of Operational Systems, Eldorado Institute of Research, Campinas, São Paulo, October 2014
 Course on Intellectual Property for the Institute of Studies, Research and Projects of the State University of Ceará, São Paulo, October 2014
 Intellectual Property and IT on the Startup Market, Aceleratech, São Paulo, September 2014
 Social Media Marketing on a Global Basis, GALA Webinar, Brazil, June 2014
 IP Rights in the Cross-Border Landscape, Webinar in association with Foley & Lardner LLP on the sequence “AVANZANDO: Bridge to the Future of Latin American Business”, July 2014
 Intellectual Property and IT – The Importance of intangible assets to the daily routine of the Eldorado Institute, Campinas, São Paulo, June 2014
 Accessing New Markets, British General Consulate, São Paulo, March 2014
 Privacy & Data Protection: a comparison among the U.S., E.U. and Brazilian laws, MIDEM, Cannes, February 2014
 Legal Limits for the Use of Trademarks, Images and Music Files in Advertising Material and Social Networks, Dell, São Paulo, December 2013
 Advertising through Social Media: the Digital Age Favors Businesses, Veirano Advogados, São Paulo, September 2013
 Introduction to Intellectual Property and Information Technology Law, Brazilian Bar Association – Campinas Branch, São Paulo, September 2013
 Copyright on Journalistic Works: Extension of Protection for Online Publications, XXXIII International Congress on Intellectual Property of the Brazilian Intellectual Property Association (ABPI), Rio de Janeiro, August 2013
 Brazil: Investment Trends and Opportunities, Bay Brazil event, Palo Alto, California, June 2013 (co-author)
 Private and Commercial Use of Content in Digital Media, ABPI meeting, Rio de Janeiro, April 2013
 Document Management Systems and Data Security in Services Firms, the Risks & Benefits of Using Software as a Service (SaaS) and Cloud Repository Structures, Latin America's Regional Meeting, World Services Group (WSG), Santiago, Chile, March 2013
 Meet the Lawyers, in association with the International Association of Entertainment Lawyer (IAEL), MIDEM, Cannes, January 2013
 Intellectual Property, Information Technology & Software, Dell Computers, Porto Alegre and São Paulo, August and November 2012
 Image Rights in Labor Relationships, Alternative Workforce Conference sponsored by Veirano Advogados & Ius Laboris, São Paulo, October 2012
 Copyright and Personality Rights, XXII International Congress on Intellectual Property of the Brazilian Intellectual Property Association (ABPI), São Paulo, September 2012
 Sponsoring Major Sports Events: Practical Aspects and Differences, AIJA Conference, São Paulo, November 2011
 Legal Models of Content Exploitation in the Web, XXI International Congress on Intellectual Property of the Brazilian Intellectual Property Association (ABPI), Rio de Janeiro, September 2011
 Doing Business in Brazil, British Consulate-General, São Paulo, October and November 2010, April 2011
 Copyright and Personality Rights, XXX International Congress on Intellectual Property of the Brazilian Intellectual Property Association (ABPI), São Paulo, August 2010
 Contracts and Intellectual Property lectures, University College London, UK, 2008-2010
 Corporate Social Responsibility, Roberto Marinho Foundation, Rio de Janeiro, August 2005
 Authors’ Rights, Roberto Marinho Foundation, Rio de Janeiro, February 2004


COVID-19: Data Protection
Veirano Advogados, March 2020

Data protection and privacy laws are relevant to current responses aimed at preventing the spread of the coronavirus. An important response to limit the spread of the infection is the practice of identifying and monitoring anyone who may have been in contact with an infected person...

Agribusiness & Intellectual Property Client Alert
Veirano Advogados, October 2019

Agribusiness: STJ Recognizes the Co-Existence of Intellectual Property Rights from the IP and Plant Varieties Acts over Transgenic Soybeans On October 9, 2019, the Superior Court of Justice (“STJ”) unanimously denied Special Appeal No. 1.610.728/RS, establishing an understanding that entitles holders of GMO patents over soybeans to charge royalties for the use of their seed by farmers outside the scope of the Plant Varieties Act...

My Data, My Rules. An Overview of Data Protection in Brazil
Veirano Advogados, January 2017

Data can be one of a business’s most valuable assets. Market players such as Facebook, Uber, Airbnb and Twitter were built almost entirely on data. Because of the increase in data tracking techniques, countries, companies, and individuals are more and more concerned with how their data – private or professional – is being collected, stored, processed, and transferred...

Additional Articles

 “Data Protection: A Hot Topic at the 5th Biennial Technology Law Conference”, Leaders League Online, June 2017 (mentioned)
 “Advertising of Medicines and Medical Products in Social Networks”, Veirano Healthcare Newsletter, April 2017 (co-author)
 “Internet is no Land without Law”, by Renata Loback, Tribuna do Advogado, March 2017 (mentioned)
 “Technology and the Importance of Data Protection on the Health Sector”, Veirano Healthcare Newsletter, January 2017 (co-author)
 “My Data, My Rules”, Best Lawyers, January 2017
 “Caught in the web”, Latin Lawyer, vol. 15, issue 5, September 2016 (mentioned)
 “Advertising Country Questions: Brazil”, Thomson Reuters Practical Law, July 2016 (co-author)
 “Online Advertising Country Questions: Brazil”, Thomson Reuters Practical Law, July 2016 (co-author)
 “Direct Marketing Country Questions: Brazil”, Thomson Reuters Practical Law, July 2016 (co-author)
 “The regulation of the Internet Act comes into force after two years”, by Gustavo Brigatto, Valor Econômico, June 2016 (mentioned)
 “My Data, my Rules: a general overview of data protection in Latin America”, Veirano Tech Newsletter, May 2016 (co-author)
 “Telephone companies beat competition over breach of confidentiality”, by Beatriz Olivon, Valor Econômico, March 2016 (mentioned)
 “Licensing, Streaming, New Business Models and What Else?” IN: “Monetization of the Global Music Business – From Creators to Major Industry”, IAEL, February 2016 (co-author)
 “Privacy and data protection: recent developments in Brazil – Intellectual Property & Entertainment Law”, IBA – International Bar Association, January 2016
 “Why bother with privacy and data protection?” Meio & Mensagem, January 2016
 “Information Technology Roundtable” Who’s who Legal: TMT, January 2016
 “Aspects relating to Streaming and Net Neutrality”, Justificando.com, May 2015 (co-author)
 “Brazilian companies lag behind in digital security”, by Ian Chicharo Gastim, O Estado de São Paulo, February 2015 (mentioned)
 “Streaming and Net Neutrality Issues: a comparison among the long-term journeys of the E.U., U.S. and Brazil to establish their net neutrality regulations”, IN: “The Streaming Revolution in the Entertainment Industry”, IAEL, February 2015 (co-author)
 “Sourcing World 2nd Edition”, European Lawyer Reference, Thomson Reuters, December 2014 (co-author)
 “Decision simplifies registration at the Brazilian Patent and Trademark Office”, Beatriz Olivon, Valor Econômico, October 2014 (mentioned)
 “Facing up to social media”, Latin Lawyer, vol. 13, issue 8, October 2014 (mentioned)
 “TMT Marketplace Analysis”, Who’s Who Legal, September 2014 (mentioned)
 “The Brazilian Internet Legal Framework – Historic steps towards Internet Regulation”, International Bar Association (IBA), September 2014 (co-author)
 “Internet Bill becomes Law”, Global Advertising Lawyers Alliance, July 2014
 “How Zuckerberg treats Facebook users as laboratory rats”, by Renan Truffi, Carta Capital, July 2014 (mentioned)
 “Can the inmates run the asylum? The U.S. plan to stop ruling the open Internet”, by Geoff Duncan, Digital Trends, April 2014 (mentioned)
 “Telecommunication companies may try to circumvent net neutrality”, by Victor Caputo, Exame, April 2014 (mentioned)
 “Experts praise the Internet Act, but point out defects”, by Paula Reverbel, Folha de S. Paulo, April 2014 (mentioned)
 “Brazil enacts pioneering internet bill of rights”, by Rachel Hall, Latin Lawyer, April 2014 (mentioned)
 “CONANDA publishes Resolution 163 at the Union Official Gazette”, by Felipe Turlao, Meio & Mensagem, April 2014 (mentioned)
 “Experts warn to controversial points of the Internet Act”, by Livia Scocuglia, Consultor Jurídico, March 2014 (mentioned)
 “With exceptions, telecommunication companies support Internet Act”, by Ivone Santana, Valor Econômico, March 2014 (mentioned)
 “A way to go”, by Teresa Levin, Meio & Mensagem, March 2014 (mentioned)
 “The arbitration procedure of the Independent Film & Television Alliance – IFTA®”, March 2014 (co-author)
 “Midem 2014 : le mariage ambigu de la culture et de la technologie”, smazars, February 2017 (mentioned)
 “Privacy & Data Protection: a comparison among the U.S., E.U. and Brazilian laws”, IN: “Licensing of Music – From BC to AD (Before the Change/After Digital)”, IAEL, February 2014 (co-author)
 “The Evolution of the Brazilian legal framework in view of major entertainment and sporting events”, IP and Entertainment Law Newsletter of the International Bar Association Legal Practice Division – Vol. 5 Issue 1, September 2013
 “Sweepstakes in social networks depends on authorization”, by Zínia Baeta, Valor Econômico, September 2013 (mentioned)
 “The applicable rules to the virtual commerce in detail”, by Angela Crespo, O Diário do Comércio, March 2013 (mentioned)
 “What changes to the customer with the Internet Act", by Maurício Grego, EXAME.com, March 2013 (mentioned)
 “Cyber Insecurity”, by Hugo Coelho, Latin Lawyer, February 2013 (mentioned)
 “Cyberlaw Predictions: Privacy Reforms in the European Union and Elsewhere”, Electronic Commerce & Law Report™, Bloomberg BNA, December 2012
 “The World Cup Law”, GALA Gazette, September 2012
 “Brazil’s internet bill of rights forges path to legislating the web”, by Rachel Hall, Latin Lawyer, August 2012 (mentioned)
 “Copyright Law must ensure legal security”, by Ricardo Berezin, Consultor Jurídico, August 2012 (mentioned)
 “IT Outsourcing in Brazil”, European Lawyer Reference, Thomson Reuters, June 2012 (co-author)
 “Trouble in the Twittersphere”, by Rachel Hall, Latin Lawyer, March 2012 (mentioned)
 “Experts advocate harmonization of laws”, by Bruna Cortez, Valor Econômico, September 2011 (mentioned)
 Collective Management: how it operates in Brazil”, Migalhas Newsletter, April 2007
 “The influence of Free Trade Agreement provisions on the implementation of the TRIPS Agreement”, Migalhas Newsletter, March 2007

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