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Peter Skoglund

Peter Skoglund



  • Dispute Resolution

WSG Practice Industries


WSG Leadership

Patent Law Workshop Group
Patent Law Group


Intellectual Property Law
Peter Skoglund has developed and enforced global intellectual property strategies for almost 25 years. Mr. Skoglund has worked as the Scandinavian coordinator for anti-infringement and anti-piracy work for several multinational right holders. Mr. Skoglund predominantly represents manufacturers of branded consumer goods, such as within fashion, sporting goods, confectionaries and beverages, and clients in the entertainment industry. Mr. Skoglund has represented the motion picture industry, including almost all of the major US studios and the Swedish MPA, for more than 20 years and also several of the major European television and radiobroadcasters. Only in the last year, Mr. Skoglund advised two major US studios on different acquisitions of film rights in household Swedish literary properties. Mr. Skoglund has in-depth knowledge from the film distribution industry having served for more than 15 years as a non-executive director of a film distribution affiliate of one of the US majors.

EU and Competition law
Peter Skoglund has frequently represented Swedish and international clients in various competition law matters, including cartel investigations and cases involving alleged abuse of dominant position. For several years, Mr. Skoglund was a member of a pan-European “think-tank” group on competition law issues put together by a multinational corporation. Mr. Skoglund has been a moderator and a speaker at various conferences and seminars, mainly on competition law issues related to various distribution formats and on free movement issues. Mr. Skoglund predominantly represents manufacturers of branded consumer goods and clients in the entertainment industry and in the petroleum industry. Mr. Skoglund represented one of the defendants, a petroleum company, in the first major cartel case tried by the Swedish courts.

Dispute Resolution
Peter Skoglund has almost 30 years experience from commercial dispute resolution, both litigation and arbitration and he has served both as counsel and as an arbitrator. Mr. Skoglund predominantly represents banks and finance companies and manufacturers of branded consumer goods. Mr. Skoglund has tried five cases before the Swedish Supreme Court, four of which dealt with Swedish property law and one with copyright law issues.

Trade and Distribution
Peter Skoglund has extensive experience from and vast expertise with respect to a variety of distribution formats, such as agency, selective distribution and franchising. Mr. Skoglund’s experience and expertise cover both contentious and non-contentious matters. Mr. Skoglund predominantly represents manufacturers of branded consumer goods and clients in the entertainment industry and in the wood pulp and petroleum industries. Mr. Skoglund has participated in various policy or practice groups mainly on pan-European distribution issues.

Bar Admissions

Swedish Bar Association
INTA (International Trademark Association)
Swedish ICC’s Reference group Intellectual Property Law
The Competition and Market Law Association
Swedish Copyright Association


LL.M., University of Uppsala, 1981
Areas of Practice

Dispute Resolution

Professional Career

Significant Accomplishments

Twice (2000 and 2008) appointed a legal expert to the court, on both occasions the High Court of Justice in London, where Mr. Skoglund opined on Swedish contract and corporate law
Board member SACG – Swedish Anti-Counterfeiting Group, 1998 – 2004
Board member Columbia TriStar (Films) Sweden AB/Sony Pictures Sweden AB, 1988 – 2005
Ph.D studies, Faculty of Law, Uppsala University 1981 – 1982
Taught constitutional, administrative and procedural law, both at the Uppsala law school and at the Stockholm law school, 1979 - 1999
Amanuensis at the Faculty of Law, Uppsala University, 1979 – 1981

Professional Associations

Swedish Bar Association
Swedish Market Law Association
Swedish Anti-Counterfeiting Group (member of the board)

Professional Activities and Experience

Partner, Advokatfirman Delphi 1988–
Associate, Advokatfirman Delphi 1984–1987
Service at Swedish Courts 1982–1984

Peter Skoglund has published various articles on intellectual property, litigation and arbitration issues. Mr. Skoglund has been the national reporter for several intellectual property publications. Mr. Skoglund has co-authored ’Handbuch der Markenpiraterie in Europa’ and he has authored an essay on intellectual property rights and border measures in a book published by the Swedish Ministry for Foreign Affairs.

• Handbuch der Markenpiraterie in Europa (Verlag C. H. Beck, 1999) (Swedish chapter together with Erik Woodcock)
• “Border Measures against Counterfeiting and Pirated Products – A Bird’s Eye View”, 2000 (article in Trade Relations and Intellectual Property Rights in the Baltic Sea Region, published by the Swedish Ministry for Foreign Affairs)
• “Cubatabaco wins European cigar wars” , World Trademark Review, 2002 (together with Henrik Bengtsson)
• “Trademarks Council denounces four look-a-likes”, World Trademark Review, 2003
• “Broadcaster and telecommunications company in battle for 3”, World Trademark Review, 2004 (together with Henrik Bengtsson)
• “Exception to Article 7(2) not applicable in repacking case”, World Trademark Review, 2004
• “LEGO bricks gain protection under unfair competition rules”, World Trademark Review, 2004
• “TV 3 loses fight over use of 3 marks”, World Trademark Review, 2005
• “Opposition to STENINGE SLOTT mark crumbles”, World Trademark Review, 2006
• “CFI ignores coexistence agreement in OMEGA Case”, World Trademark Review, 2008
• International Fraud & Asset Tracing (Thomson Reuters, 2011) (Swedish chapter together with Jacob Öberg)

WSG's members are independent firms and are not affiliated in the joint practice of professional services. Each member exercises its own individual judgments on all client matters.

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