The Netrisk Group and Bauer Media Group Complete the Merger of Online Comparison Businesses in Central and Eastern Europe

December, 2023 - Estonia

The Netrisk Group and Bauer Media Group combined their Online Comparison Platform (OCP) businesses in Central and Eastern Europe (CEE). This merger marks the creation of a leading OCP business across six countries in the CEE region, operating together as the Netrisk Group.

The expanded Netrisk Group will serve a larger and growing market for price comparison services with strong brands and leadership positions across Poland, Austria, Hungary, Czech, Slovakia and Lithuania.

The transaction has received all required regulatory approvals, establishing Bauer Media Group as a significant strategic partner to the Netrisk Group, with a substantial non-majority stake in the overall business.

Bauer Media Group operates under separate brands in Spain (Acierto), Sweden, Norway and Finland (Zmarta).

COBALT represented Bauer Media in performing EDRAUDA, UADBB and UAB Drauskaita legal due diligence.

Managing Partner Dr Irmantas Norkus and Managing Associate Deimantė Pagirienė led the project.