New Brand Identity From 2024: HEUKING Strengthens Visibility with Abbreviated Logo and Changes Visual Appearance

January, 2024 - Germany

Business law firm HEUKING will appear on the market with a streamlined logo in the future, thus increasing the visibility of the brand.

The logo will omit three of the name partners and be abbreviated to HEUKING. The word/figurative mark comprises two components: the (unaltered) figurative mark and the larger HEUKING lettering. The new appearance of the corporate design and the brevity and clarity of the logo reflect the firm’s emphasis: it is entrepreneurial, dynamic, and goal oriented. "One name and many experts" - that is HEUKING.

“By streamlining our logo, we intend to further solidify our strong market position and make the revised appearance of the law firm more contemporary and visually appealing in all aspects beginning in 2024,” said Dr. Andreas Urban, Managing Partner.

Over the past decades, the name of the law firm established by Hans Günter Heuking and Wolfgang Kühn in 1971 has undergone multiple modifications. Name partners Hans-Jochem Lüer and Ralf J. Wojtek were added in the 1990s, and since then, the name Heuking Kühn Lüer Wojtek has remained a constant on the legal market. “We highly appreciate the fact that all of the remaining name partners fully endorse this measure,” Andreas Urban further stated. “It is the right step to take towards a modernized market presence. We have consistently provided the most excellent service by giving personal advice in a succinct and straightforward manner. This will now be reflected in the abbreviated name as well. Shortening the brand name is also advantageous for our international presence,” Urban concluded. The shortened brand appearance is already reflected on the law firm’s website and in its email addresses.

More than 400 specialized lawyers, tax advisors, and civil law notaries at HEUKING provide legal advice across eight offices and advises in over 30 areas of law as a full-service law firm. According to Juve revenue ranking 10/2023, the law firm is one of the top twenty law firms in Germany. National and international clients include medium-sized and large companies from manufacturing, trade, and the service industries as well as associations, public corporations, and discerning private clients. Information on data protection is available at: