Valdir Rocha

Firm Logo

Veirano Advogados

Rio de Janeiro, Brazil
    Local Time: Saturday 07:08

Practice Expertise

  • Entertainment
  • Information Technology
  • Intellectual Property
  • Telecommunications

Areas of Practice

  • Entertainment
  • Information Technology
  • Intellectual Property
  • Telecommunications
  • Entertainment
  • View More

WSG Practice Industries

WSG Leadership

  • Intellectual Property Group - Member
  • Technology, Media & Telecommunications Group - Member


Intellectual Property Lawyer, specializing in trademark, patent, industrial design, utility models, domain names, software and copyright filings, prosecution, licensing and litigation. Franchising, advertising law, technology transfer, trade dresses, unfair competition, trade secrets, rights of publicity.

Bar Admissions
Brazilian Bar Association, Chapters of Rio de Janeiro, Sao Paulo, Rio Grande do Sul and Pernambuco States. Allowed to practice law in all other States of Brazil.

Law Graduate from the Federal University of Rio de Janeiro (1981);

Extension and post-graduation courses from Getulio Vargas Foundation (Oratory), Candido Mendes University (Contracts), National Library Foundation (Copyrights) and Columbia University (Arbitration in Intellectual Property Disputes);

Attendance to more than 100 seminars and conferences, half of which abroad.

Areas of Practice

  • Entertainment
  • Information Technology
  • Intellectual Property
  • Telecommunications
  • Entertainment

Professional Career

Significant Accomplishments
Valdir Rocha was indicated by the English survey Which Lawyer? as a Recommended attorney in the area of Intellectual Property; was elected an Attorney of Reference in the area of Trademarks and Franchise by the Whos Who Legal survey conducted by the English group Law Business Research.

Professional Associations
  • International Bar Association
  • International Trademark Association

Member of the Board of the Brazilian Industrial Property Agents Association (ABAPI); Ex- Regional President (Americas) and current member of the Global Advertising Lawyers Association (GALA); Member of the Board of the Brazilian Intellectual Property Association (ABPI); Ex-vice chairman of the Patent and Trademark Committees and Officer of the Franchising Committee of the International Bar Association (IBA); Brazilian Reporter to the International Annual Review of Trademark Jurisprudence of the International Trademark Association (INTA) and ex-member of INTA s Editorial Board, of the Anti-Counterfeiting Committee and other committees of the same entity; member of AIPPI, ASIPI and other entities related to intellectual property law.

Speaker in 15 international conferences of IBA, INTA, ASIPI, IFA and GALA in the United States, Mexico, Dominican Republic, South Africa and New Zealand and at the David Rockefeller Center for Latin American Studies of the Harvard University.

Professional Activities and Experience
Associate, Daniel & Cia, Intellectual Property Firm, 1980-1990;

Former professor of the intellectual property post-graduation course at the Getulio Vargas Foundation in Rio de Janeiro;

Ex-professor of technology transfer contracts at the Candido Mendes University in Rio de Janeiro;

Professor of contracts at the ABAPI specialization course.


Additional ArticlesOrganizer and co-author of the Book Law and the Internet (Published by Forense Universitaria, 2001, Rio de Janeiro); co-author of 15 International Annual Reviews of Trademark Jurisprudence of the International Trademark Association. Author of several articles on IP Law published in Trademark World, Copyright World, Revista do Direito Mercantil, Jornal Valor Economico, etc.

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