WSG offers countless opportunities for firms and professionals to continually leverage the network. Over the next few months, WSG will feature blog posts on “How to Leverage the WSG Network” through marketing, news and articles and networking.
Part 1: Marketing
Whether your firm has a specialized person or a whole team in charge of marketing, it is a critical component of being part of WSG, and there are numerous opportunities to better leverage the WSG network from a brand standpoint.
1. Keep your WSG firm profile up to date to improve visibility and search engine optimization
Updating your firm’s information on the WSG website is as simple as it sounds, yet it has an invaluable impact on your presence and influence across the network. Take a look at your Firm’s Overview on the WSG website. Does your profile mirror the most important information and updates on your own site? What additional content and key words can you include to drive more traffic, improve search engine optimization and increase profile views? Finally, make sure your firm’s most recent logo, contacts and areas of practice are reflected on the WSG website. These are easy changes and updates to ensure your firm’s messaging is consistent, relevant and engaging.
2. Ensure all firm professionals maintain their individual WSG profiles
In addition to updating your firm’s information, it is equally important for professionals to maintain their individual WSG profiles. Each updated professional profile provides additional content that can enhance your firm’s visibility, leadership and search results from viewers within and outside of the network. Are your professionals, their headshots and descriptions up-to-date and congruent with your firm’s current website? Are their Areas of Practice, affiliations and successes highlighted? Each professional has a unique profile that can easily be updated and maintained to gain the most value for your firm. Take a few minutes right now to log in to the WSG site and review your own profile.
3. Showcase your WSG membership on your firm’s website – it’s a significant point of distinction
Your firm is a member of a premier global network. When clients are looking to hire a firm, they want to know that they are working with an industry leader who can offer comprehensive services and resources as their business needs change and grow. Showcase your WSG membership and industry influence by adding the WSG logo and description to your firm’s website. Do you have an affiliations page? Make sure WSG is featured there and on your company’s homepage. As a member of a premier global network, this is an easy way for your firm to increase your credibility and influence globally. Find WSG’s logo and messaging in the Knowledge Center, and be sure to feature your prestigious membership in WSG.
4. Utilize the resources and information found in WSG’s Knowledge Center to promote your membership and the value it brings
WSG’s Knowledge Center is a valuable resource for professionals, marketers and partners alike. The information and materials provided on this page have been designed to help firms best leverage their network affiliation across business development opportunities, presentations and communication channels such as websites, ranking authority listings, social media, marketing materials and press. The WSG Knowledge Center offers numerous resources including webinars,presentations to include in your next RFP, brochures, WSG handbook, brand guidelines and WSG messaging. With this recent page launch, it has never been easier for your firm to leverage the network with marketing materials right at your fingertips.
Be sure to watch out for Part 2 of our How to Leverage the WSG Network blog series. If you have questions or ideas in the meantime, contact WSG Marketing at +1 713 650 0333 or [email protected]
It’s obvious that awards season is here. Many World Services Group members can be seen front and center, acknowledged for their exceptional work through prestigious industry awards, professional rankings and other notable achievements. This is always an exciting time for the network as these deals and successes further affirm the quality and leadership of WSG members and provide ample opportunities to promote the strength and premier status of the network.
As noted by one of our member firms, “Industry awards and rankings are of significant value and constitute an important marketing tool. We ensure that any awards and leading rankings are promoted to our clients, via our website and social media channels for example, as a means of affirmation of the level and quality of our services from internationally-recognised third party sources”.
Whether you are looking to further establish expertise in a specific industry, gain new clients or increase traffic to your website – making sure you leverage awards, rankings and recognition can provide a big boost to marketing efforts. If you need further proof, consider the following:
Awards and rankings become part of and contribute to your online presence.
Clients searching for firms to hire or firms looking to make a referral will compare your online search results, including accolades, ultimately influencing decisions.
Awards attract and retain top professionals.
Industry recognition can help a firm stand out as an employer of choice.
Awards automatically brand your firm as successful and as an industry leader.
WSG stands behind our strong and distinguished membership base as we only accept the top providers of professional business services. Seeing the many awards received by member firms further supports such objectives. We look forward to continued successes by our member firms, and will continue to promote yours and our brand collectively.
Be sure to contact WSG Marketing at 713.650.0333 or [email protected] if you have any questions or suggestions on how to promote awards and recognition.